Namen sind Aussagen Namensstrategie: Mit Kreativität, Erfahrung und Sicherheit Markenname: unverwechselbar, prägnant, merkfähig und juristisch wasserdicht
A genuine expression creates clear ideas. As soon as you have a genuine name, you will also have the ideas behind it.

Novalis

The writer, Georg Friedrich Philipp Freiherr von Hardenberg, became a household name under the invented name Novalis, the epitome of Early German Romanticism.

Profile

Brands are the most effective marketing tool and are shaped by names. The 'genuine expression' shapes identity. It will support and sustain your product, your business idea, your services and your mission statement.

Names are statements, while name systems make structures and relationships transparent. Names have a significant impact on the feelings with which your target group will receive your communication. The 'wrong name' will not lead to the 'right' idea. You set a course when you choose a name, and a course should be set at the start of a process. We would like to offer you our support with the naming process, name strategy and name verification, offering you creativity, experience and peace of mind.

Requirements for names and naming strategies

An effective name is one that evokes the right associations and can be used internationally. It must be distinctive, succinct, memorable and legally watertight. A precisely tailored name strategy will create guidelines for naming products and services and will reduce the complexity of large product portfolios, internally and externally.

Years of experience

We will invest our many years of experience for your products and your company to create sustainable corporate assets.