and secure names
References
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Neue Eigenmarke für Nonfood
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Neuer Name für Heizungsleasing
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NAMBOS benennt Modeportal für OTTO-Tochter
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New group name on the global market
Nambos developed the name together with the company's decision-makers as part of a naming workshop. The proposed names developed underwent in-depth research at NAMBOS, while the workshop was still taking place. The researched names were then discussed with the workshop participants under expert guidance, making it possible to reach a workable decision quickly. The naming workshop resulted in the decision-makers identifying strongly with the jointly devised name solution, which accelerated the subsequent decision-making and implementation processes.
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Name search for AXA
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Brand name development for Pelikan
The learn-to-write system was developed by the Fraunhofer Institut. The name had to be easily understood and yet be capable of being monopolised and protected as a trademark.
The generic invented name griffix was ultimately chosen, which summarises the excellent product features, such as grip, speed, lightness, it is short and suitable for children. Additionally, the griffix learn-to-write system was winner of the ISPA & Innovation Award in the 'Back to School Products' category. -
Naming concept for hager
Together with its subsidiaries, hager has a portfolio of more than 10,000 products and is marketed worldwide in 55 countries. The challenge of developing a standard naming system was particularly great.
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NAMBOS benennt innovative Trinkwasserquelle
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Besser fahren mit NAMBOS-Claim
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Name for the African range of snacks
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Wording consulting for a federal ministry
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Deutsche Bahn is getting people mobile with 'Flinkster', which translates in English as the 'quickest'.
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New insurance wording for R+V
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Name for the European interest community of natural cosmetics
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Developing a name for T-Systems subsidiary
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Renaming Permaton GmbH
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Name for the real-time monitoring process
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Linguistic analysis for Deutsche Bahn claim
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Name for software companies
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New name turns range from tesa green
NAMBOS has developed a quickly recognisable name for the brand for the new range that offers consumers optimal support with the move towards more environmentally friendly products.
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Sustainable name creation for a sustainable company
Sovello already has more than 1000 employees and is on track to become the world's most sustainable company.
The name does not just stand for the location 'Solar Valley' and solar energy, it is also appealing, positive and easy to remember. -
New name for media planners
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Name for financial evaluation company
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Name for a precision saw
"With NAMBOS we felt we were in expert hands right from the start. I was particularly impressed by how much analytic expertise and careful research with native speakers NAMBOS introduced into the process. For example, one name was removed from the short list, because in Italy it evoked associations with the occupation during World War II. Apart from that, the whole thing went ahead very quickly and our new product was a resounding success in international markets with the new name 'KAPEX'.
Klaus Danner
Head of Client Communication at Festool GmbH -
Test for effectiveness for AXA
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Name for indoor amusement park
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Product name for BASF subsidiary
"On the search for new family brands for our individual product areas, we were fully convinced by NAMBOS's agency with its creative workshop: We now have concise and internationally usable brands with which we can place our portfolio on the market. I was particularly impressed by the variety and quality of the names developed and the combination of creativity and security during the naming process."
Christiane Becker
Product Manager at Relius Coatings -
Name search for Linde
A succinct product name capable of being used internationally and being protected was required for the introduction of a new range of gas cylinders that meets Linde's high international requirements.
The name VIVANTOS was chosen by Linde on the basis of the results of the test for effectiveness that met all the requirements and found the maximum acceptance with the target groups. VIVANTOS is a strong invented name with positive associations and does not come across as too technical.
"The survey was carried out very professionally. The analysis of the results was comprehensive and clear. We were also very impressed by how the results were presented and the related consulting expertise. On this basis reaching the decision regarding the new name of our product was easy."
Dr Fridtjof Schucht
Head of Cylinder Park Manager -
Name for the European-wide toy portal
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Name creation for Rhenus AG
The Latin word venire (= to arrive) can be clearly identified in the invented name "Veniro" ....ultimately it is about ensuring that our passengers always arrive safely on our business and trams," according to the managing director.
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Name for the Leibniz library network
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New name brings light into darkness
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Name for fashion online shop
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Name for data analysis specialists
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Name for infection research institute
The name TWINCORE ('dual core' from basic research and clinical practice) emerged during the NAMBOS naming workshop and found a high level of acceptance.
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Name for the energy-saving system from Techem
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Developing the name and claim for RWE
The name Companius is derived from the word companion. RWE Companius is a friend and companion who offers help and advice to others.
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New product name for Weidmüller
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Brand name for the market leader in concrete-steel processing
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Name for the new generation of dialysers
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Name for financial software from LPA
The name Captano was developed for the international market, it is compatible with the manufacturer's brand LPA and refers to the capital market sales business sector.
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New name concept for Bäro
In future, all lights will be marketed in 3 clusters each under a family brand. Built-in luminaires will be traded under the 'Intara' brand, while mounted luminaires have the name 'Ontero' and NAMBOS has created the name 'Pendiro' for pendent lighting.
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Name for SAP personal recruitment
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Name for the company portal of the publishers of the Federal Gazette
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Name for the marathon runner Claudia Dreher
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Art appreciation 'Art von Wert' [Art of value] with an invented name
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Workshop develops new brand for Delta
SOLIVIA stands for solar inverters for versatile and intelligent application.
