Services

Name verification

The largely international focus of most companies means that names for new products and companies have to be checked in numerous countries.

The brands already registered in the various trade registers and possible linguistic problems or difficulties with acceptance by the target group are particularly important here.

This makes the following name checks especially relevant.

Trademark research

There are over one million registered trademarks in Germany alone, which could be a source conflict with the new name.

Linguistic analysis

New names have to work in many languages, even if they are only intended for use in Germany.

Test for effectiveness

A new brand name must reach the target group and make the required impression.

Brand appraisal

Existing brand names can be analysed for their international potential and evaluated.