NIVEA INTRODUCES CARE
WORKSHOP WITH BEIERSDORF
A new product, a new brand name: Nivea brings a new type of cream onto the market under the name “Nivea Care”. Hydro waxes blend into the skin, ensuring long-lasting care without leaving the skin feeling greasy.
NEW UMBRELLA BRAND
PASQUICK FROM COVESTRO
Covestro has developed a new revolutionary solution: its new Pasquick products make corrosion protection more time and cost-efficient than ever before, yet are just as durable and offer the same high quality as in the conventional process.
A NAME STRATEGY FOR FESTOOL
KAPEX, PLANEX & SHINEX
NAMBOS has devised an easy to manage name system which is easily understood by the target group and has characterised the shift from combinations of letters and numbers to the use of succinct brand names.
MOBILITY WITH AN INNOVATIVE NAME SYSTEM
New mobility concepts need innovative names. NAMBOS devised just the right naming strategy and a fitting umbrella brand name for Deutsche Bahn, which is being used for the comprehensive and successful concept.
SECURITY FOR THE MEDICAL AND PHARMACEUTICAL INDUSTRIES
SYSTEMATIC NAME DEVELOPMENT
With Adimea, B. Braun is providing a precise measurement process for the reliable and continuous testing of the dialysis dose throughout the entire course of treatment. The generic invented name developed by NAMBOS associates the essential elements of ‘dialysis’ and ‘measurement’.

Name Development | Name Strategy | Name Verification

The perfect brand name shapes identity – it supports and conveys your product, your business idea, your service or your company’s mission statement. An effective name is one that evokes the right associations and can be used internationally. It must be distinctive, succinct, memorable and legally watertight. A precisely tailored naming strategy will create guidelines for naming products and services and will reduce the complexity of large product portfolios, internally and externally.

Our strength as an international naming agency is in effectively supporting our clients in developing brand names, claims and name strategies. Our experience, together with our analysis and research services, will protect you from any nasty surprises. We will ensure that the name that is ultimately found will also work – in every respect.